UA Manager (Google Ads: Demand Gen / GDN)

Taonga: the Island Farm https://taongafarm.com/en/play/ is an immersive exploration and adventure game set on a colorful tropical archipelago.

What begins as a casual farming experience gradually evolves into a rich, multi-layered adventure. Players discover increasing depth through travel, story-driven quests, strategic battles, engaging mini-games, competitive events, and much more — transforming the game into a captivating midcore adventure with sophisticated mechanics.

We’re looking for a User Acquisition Manager who can bring expertise in Demand Gen and GDN to our media buying efforts and make Google Ads our №1 channel by ad spend. We need someone with their own approaches and methodology, someone the team can learn from, rather than someone who simply executes delegated tasks.

The product is Taonga: The Island Farm, a browser-based game (web, desktop). Our Search campaigns are already performing consistently; the main focus of this role is Demand Gen and GDN.

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RESPONSIBILITIES

- Manage the entire Google Ads account, including Search.

- Conduct a Google Ads audit: review previous launches and tests, channel economics, what works and what doesn’t.

- Develop a Google Ads growth strategy.

- Launch and scale Demand Gen and GDN: campaign structure, audiences, bidding strategies, and signals for the algorithms.

- Maintain a hypothesis backlog and testing pipeline (approaches, audiences, bidding, creatives), run tests consistently, document results, and make decisions about the channel.

- Independently analyze performance and build reports and dashboards.

- Develop creative briefs and request iterations of successful ad combinations in collaboration with the creative team.

- Automate routine tasks using Google Ads Scripts, APIs, and AI tools.

REQUIREMENTS

- Personally managed Google Ads budgets of at least $150K per month: worked hands-on in the ad account rather than managing others who did.

- Launched and scaled profitable Demand Gen and GDN campaigns optimized for conversions or conversion value, rather than reach.

- Experience in user acquisition for web-based products: understanding of web funnels and attribution, with experience in server-side conversion tracking / offline conversion imports, enhanced conversions, Consent Mode, and optimization for delayed conversion value.

- Understanding of acquisition economics: LTV, ROAS, and cohort profitability; ability to make budget decisions based on these metrics.

- Ability to write Google Ads Scripts or work with APIs, use AI to solve tasks independently, and not rely on developers.

- Ability to independently extract data and build reports and dashboards (SQL, BI tools).

- Fluency in Russian or English.

If your primary experience is in Search, Performance Max, or App campaigns (UAC), this role is not the right fit for you.

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WHO YOU'LL BE WORKING WITH

At Volka, you’ll work both independently and collaboratively when needed, in a respectful and supportive environment that values your ideas and well-being. To succeed, you’ll need to stay organized, keep learning, and consistently bring your best to help achieve shared goals with the team.

Gaming has always been a big part of our lives. With our love for different genres, we never lose sight of what makes a game truly fun. We bring that passion into everything we create – making joyful, exciting experiences for players everywhere.

WHERE YOU'LL BE WORKING AT

Located in a historic three-story building in the heart of the city, our office offers a fresh, welcoming atmosphere – the perfect environment to feel inspired while staying focused and productive.

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VOLKA BENEFITS

✈️ Relocation Support: Moving countries is stressful. We handle the tickets, accounts and permits for you and your family. We provide temporary accommodations while you're getting settled, cover the first rent of your own apartment and help with necessary furnishings.

🌿 The Office: A beautiful modern workspace with convenient parking and a kitchen well-stocked with fresh fruit, drinks and snacks.

🧑‍⚕️ Medical Insurance: We provide top-tier medical insurance for you, your partner and children.

📊 Provident Fund: Ability to join the company's Provident Fund programme which allows you to save for your future with additional company contributions.

🥗 Paid Lunches: A monthly allowance to order healthy and nutritious lunches from your favorite venues on Wolt.

🚌 School Fee Benefit: A subsidy for each child to cover childcare or tuition fees, including summer camps and extracurricular activities.

🏀 Sports Benefit: Membership in the company-wide programme with access to the best gyms and sports centers.

📚 L&D Options: Opportunity to take courses and certifications to improve your skills.

🌍 Language Learning + Naturalization Support: Monthly budget for English or Greek classes with your preferred tutor. And once you're ready to call Cyprus your home we'll help navigate the path to naturalization.

🎁Annual Bonus: 13th Salary paid towards the end of the year to all VOLKA employees.

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Most importantly, in Volka you will find a warm and welcoming community of open, friendly people with a wide variety of interests, passion for games and a positive outlook on life.

If we sound like a good fit for you, then you may be a good fit for us.