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IP Brand Strategist

Seasun Games · Guangdong

Mid Marketing Onsite Posted 2025-03-24 Full time
Apply on Seasun Games’s site →

Responsibilities: 1. IP Positioning & Strategy: Participate in IP persona building, content transformation, and strategy execution; Develop competitive brand strategies aligned with market trends.

2. Content Creation & Distribution: Produce high-quality original content (copywriting, scripting, filming/editing, livestreams, offline events) and ensure effective dissemination.

3. Industry Insights: Monitor gaming and new media industry trends to optimize IP content strategies and enhance user engagement.

4. Leadership Support: Assist executives in scheduling, cross-department coordination, client relationship management, and reception and hosting of key clients.

Requirements: 1. 2025 graduate with bachelor's degree or above (overseas education preferred); Passion for gaming and familiarity with Amazing Seasun Games products.

2. Understanding of new media operations; Prior success in personal account growth (Douyin/Xiaohongshu/Weibo) is a plus.

3. Strong content sensibility and knowledge of domestic/global social media ecosystems.

4. Proactive, resilient, and adaptable to domestic/international business travel.

5. Proficient in English as a working language; Japanese proficiency is a plus.

Bonus Points: 1. Demonstrated success in IP incubation and brand-content integration.

2. Deep gaming/new media industry knowledge with resource networks.

3. Cross-cultural communication skills for global strategy implementation.

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