Events Specialist, Global Events & Activations

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Events Specialist, Global Events Activations

San Mateo, CA (Hybrid/Collab)

Position Summary

The Events Specialist is an organized event professional responsible for supporting the Global Events Activations team in coordinating high-quality live experiences that bring PlayStation’s games, hardware and brand to life.

Reporting to the Senior Manager, Global Events Activations, this role will support the planning and delivery of assigned event and activation workstreams, from project setup and documentation through project coordination, onsite delivery and post-event reporting. The role will work collaboratively with Global Marketing, Game Studios, PR, Social, Partnerships, Sponsorships, Influencer and Territory Marketing teams, as well as agencies and suppliers, to help deliver experiences that align with campaign goals and PlayStation standards.

This is a highly collaborative, hands-on role requiring strong organization, communication and problem-solving skills. Success will come from the ability to manage details, anticipate needs, raise risks early and take increasing ownership of smaller programs and assigned workstreams.

Key Responsibilities

Event Production Coordination

Support assigned global and U.S. events and activations from briefing through delivery and evaluation, translating plans into clear timelines, trackers and actions.

Coordinate project documentation, including budgets, purchase orders, scopes of work, schedules, legal materials, risk assessments and post-event reports.

Support agencies, suppliers and internal teams through planning and production, helping manage deliverables, deadlines and operational details.

Contribute to onsite delivery and technical event operations, including equipment preparation, PlayStation hardware setup, gameplay demo environments and troubleshooting where needed (national and international travel will be required).

Global Collaboration Governance

Coordinate materials, updates and logistics for Global Marketing and Territory Marketing teams, helping maintain consistent execution across markets.

Help ensure programs meet Creative, Legal, Corporate Security and Health Safety requirements by maintaining accurate documentation and escalating risks or issues promptly.

Provide support across PlayStation’s marketing sponsorships, including campaign planning and execution, sponsorship asset tracking and other project workstreams.

Measurement Continuous Improvement

Support KPI tracking and post-event reporting, capturing results, learnings and process improvements that strengthen future programs and the Global Events Activations Strategy.

Skills and Qualifications

Approximately 3+ years of relevant experience in experiential marketing, events, production or project coordination within gaming, entertainment, media, technology or a related field.

Experience supporting live events or experiential campaigns through planning, production and onsite delivery.

Strong project-management and organizational skills, with close attention to detail and the ability to manage multiple priorities.

Clear communicator and collaborative teammate comfortable working with internal stakeholders, agencies and suppliers.

Working knowledge of event budgets, purchase orders, schedules, scopes of work, risk assessments and other production documentation

Interest in live gaming and technology experiences, including hardware setup, gameplay demos, AV production and onsite technical operations, with a proactive approach to learning and taking increasing ownership over time

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products.

This role also may be eligible for a bonus package.

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The estimated base pay range for this role is listed below.

$95,800 — $143,600 USD Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.