Esports Marketing Lead

Esports Marketing Lead | Garena Careers @import url(https://fonts.googleapis.com/css2?family=Montserrat:wght@400;600;700;800&display=swap);

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Esports Marketing Lead

Bangkok

Esports

Experienced (Team Lead)

Job Description Marketing Strategy & Season Ownership Own the marketing plan for RoV Esports Ecosystem, with primary focus on RoV Pro League - from strategy, tactics, budget, and creative direction through execution and season review.

Turn tournament and business objectives into a clear marketing approach: audience insight, content angles, channel plan, campaign priorities, and success metrics.

Define the content narrative around livestreams and follow-up content, ensuring every matchday, storyline, and major moment has a reason for fans to care.

Creative Direction & Content Development Lead creative requirements for RoV Pro League’s season identity: season concept, slogan, theme, visual identity, key visuals, theme song, and tournament promotional video.

Set a high bar for storytelling and execution across all tournament marketing assets - not just what gets made, but why it matters to the community.

Translate ideas into sharp briefs that give designers, production partners, agencies, KOLs, and other collaborators a clear direction to deliver against.

Cross-Functional Delivery Work closely with Design, Video Editing, marketing and product team to deliver campaigns and assets on time, within budget, and at the quality RoV Pro League deserves.

Manage external partners including production houses, agencies, KOLs, and other creative resources — from briefing and feedback through final delivery.

Coordinate closely with regional teams to align marketing plans, content direction, and delivery for both local leagues and international tournaments.

Performance & Continuous Improvement Analyse performance data, audience response, and content results to identify what worked, what did not, and where the next season can improve.

Turn learnings into practical strategic recommendations and repeatable playbooks for future RoV Esports campaigns.

Job Requirements Marketing Experience At least 2-5 years of proven experience in end-to-end strategic marketing, with ownership from strategy and planning through execution and performance evaluation.

Proven experience working with production houses or creative partners to develop high-quality videos, campaign films, or content series.

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Digital Marketing & End-to-End Campaign Management Strong understanding of digital marketing, campaign management, social media platforms, and various content formats.

Ability to translate broad business objectives into clear marketing strategies, covering target audience, key messages, content direction, tactics, budget, execution plan, and KPIs.

Strong logical, analytical, and critical-thinking skills, with the ability to use performance data and insights to inform creative and strategic decisions.

Gaming & Esports Understanding A genuine gaming enthusiast with a strong interest in RoV and RoV Pro League.

Good understanding of the sports and esports landscape, including industry trends, audience behavior, and key moments that drive fan engagement.

Ability to think beyond tournament promotion and understand how to build compelling narratives and experiences that keep fans engaged throughout a season.

Ownership & Collaboration Proactive and driven to explore new approaches, take ownership of complex challenges, and deliver meaningful results.

Strong problem-solving skills, with the ability to balance creative ambition, operational constraints, and multiple stakeholder needs.

Strong communication and stakeholder management skills, with the ability to align internal teams and external partners toward a shared direction.

Fluent in English, with strong verbal and written communication skills.

Good to Have Experience in esports, sports, gaming, entertainment, live events, or related industries would be a plus.

Experience leading, mentoring, or coaching content, creative, or campaign teams would be a plus.

Experience managing marketing for tournaments, leagues, livestreams, always-on content, or related formats is preferred.

Experience working with KOLs, talents, agencies, media partners, or other external partners to amplify major campaigns or cultural moments would be a plus.

Hands-on experience using AI or automation tools to identify opportunities, solve workplace challenges, streamline recurring tasks, or automate workflows would be a plus.

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Do I re-submit my application?",answer:"Before submitting your application, please ensure all your information is accurate and up-to-date as you will be unable to modify your application after submission."},{question:"Do I need to be a hardcore gamer to join Garena?",answer:"Nope, we welcome all candidates who show a keen interest in the tech and online games industry to apply! However, for some roles such as game operations and esports, you may need to have a stronger understanding of the games industry and markets to stand out among other candidates."},{question:"How many rounds of interviews are there?",answer:"The number of interview rounds vary according to the job type and seniority of the role. You will be informed by the recruiter on the number of interview rounds."},{question:"What would I be assessed on during the interviews?",answer:"Our recruiters and hiring managers want to get to know you and learn about your various experiences and skills! You can expect some behavioral, hypothetical, technical, or case-based questions to assess on the job competencies which will differ according to the role that you have applied for."},{question:"How can I prepare for my interview?",answer:"Research and analyse the role you have applied for, and think of why this role excites you! We also recommend that you familiarise yourself with our 5 core values as we are looking for like-minded individuals to join us. Lastly, come ready with some questions of your own. This will show us that you are excited to understand more about the role you're applying for."},{question:"I am unable to attend the interview at the scheduled time slot as I have something urgent to attend to, what should I do?",answer:"We strongly encourage you to attend your scheduled interview where possible as changing your interview timeslot could cause a delay in the process. 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Due to the high volume of applications, our recruiters will need some time to get back to you."},{question:"Can I re-apply to the same role if I did not get it previously?",answer:"Yes, if the position has not been filled, you may apply for the role again. However, we recommend you to upskill yourself before you re-apply for the same role."},{question:"What happens at the end of my internship? Am I guaranteed a full-time role?",answer:"We may consider you for a full-time role after your internship. 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