Sr. Marketing Campaign - RoV

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Sr. Marketing Campaign - RoV

Bangkok

Marketing

Experienced (Individual Contributor)

Job Description Campaign Strategy & Planning Own assigned campaigns end-to-end, from planning and execution to reporting.

Translate campaign briefs and objectives from the Marketing Lead into actionable campaign strategies.

Develop the campaign’s strategic direction, including big ideas, concepts, audience insight, message hook, and creative angle.

Creative, Media & Execution Own creative direction, including campaign tone, key visuals, copy direction, and content quality.

Plan campaign channels across owned, paid, and earned media.

Prepare content briefs, review creative outputs, and ensure all materials are ready before publishing.

Monitor campaign performance during execution and adjust tactics to meet KPIs.

Cross-Functional & Budget Management Coordinate with Designers, KOL, Community, Events, and other relevant teams to deliver campaign requirements.

Manage campaign budget, including planning, tracking, and ensuring spending stays within allocation.

People Management Manage 1–2 campaign supporters by delegating tasks, providing guidance, and supporting their development.

Deliverables Deliver campaign plans, content plans, and post-mortem reports.

Share campaign learnings and insights to support future campaign playbooks and team improvement.

Job Requirements Experience in marketing campaign planning, brand marketing or content marketing.

Experience managing campaign execution from brief to launch, including coordinating with creative, media, or cross-functional teams.

Understanding of social media platforms, content formats, and audience engagement.

Experience working with performance metrics such as reach, engagement, views, clicks, conversion, or campaign KPIs.

Campaign Strategy: Able to turn campaign objectives into clear strategy, target audience, key message, marketing tactics, and execution plan.

Project Management : Able to manage timelines, deliverables, stakeholders, and campaign launch readiness.

Creative Direction : Able to develop campaign concepts, or have strong creative judgement in making creative direction.

Good-To-Have Experience working with KOLs, influencers, creators, or community teams.

Experience managing paid media or working with media agencies.

Experience leading small teams, interns, or campaign supporters.

Data-Based Learning: Able to turn post-campaign results into practical learnings for future campaign improvement.

Strong passion in gaming industry Active RoV players playing RoV at least 3 days on a weekly basis If not an active RoV player, used to be very active RoV players, having records of playing >30 games for 2 consecutive months and used to be Conqueror rank before.

AI Adoption Actively follow AI news and have track records for building tools from AI to solve real problems at work place.

Understanding concepts of Open Claw and agent connectors

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Do I re-submit my application?",answer:"Before submitting your application, please ensure all your information is accurate and up-to-date as you will be unable to modify your application after submission."},{question:"Do I need to be a hardcore gamer to join Garena?",answer:"Nope, we welcome all candidates who show a keen interest in the tech and online games industry to apply! However, for some roles such as game operations and esports, you may need to have a stronger understanding of the games industry and markets to stand out among other candidates."},{question:"How many rounds of interviews are there?",answer:"The number of interview rounds vary according to the job type and seniority of the role. You will be informed by the recruiter on the number of interview rounds."},{question:"What would I be assessed on during the interviews?",answer:"Our recruiters and hiring managers want to get to know you and learn about your various experiences and skills! You can expect some behavioral, hypothetical, technical, or case-based questions to assess on the job competencies which will differ according to the role that you have applied for."},{question:"How can I prepare for my interview?",answer:"Research and analyse the role you have applied for, and think of why this role excites you! We also recommend that you familiarise yourself with our 5 core values as we are looking for like-minded individuals to join us. Lastly, come ready with some questions of your own. This will show us that you are excited to understand more about the role you're applying for."},{question:"I am unable to attend the interview at the scheduled time slot as I have something urgent to attend to, what should I do?",answer:"We strongly encourage you to attend your scheduled interview where possible as changing your interview timeslot could cause a delay in the process. 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