[ Marketing Team ] 마케팅 리드 (경력 5년이상) 모집

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[ Marketing Team ] 마케팅 리드 (경력 5년이상) 모집

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게임 런칭부터 라이브 마케팅까지, 데이터와 크리에이티브로 게임의 성장을 만들어갈 분을 찾습니다.

[ 포지션 소개 ] 가레나에서 게임 런칭부터 라이브 운영까지 함께 이끌어갈 게임 마케팅 매니저를 찾습니다.

신규 게임의 런칭 마케팅 전략 수립부터 퍼포먼스 마케팅 운영, 광고 소재 기획, 데이터 분석, 유관부서 및 본사 커뮤니케이션까지 마케팅 전 과정을 담당합니다.

한국 모바일 게임 시장과 유저에 대한 이해를 바탕으로, 게임의 성장을 함께 만들어갈 분들의 많은 관심과 지원을 기다립니다.

Job Description [ 주요 업무 ]   게임 런칭 및 라이브 단계의 전체 마케팅 플랜을 기획하고 운영합니다.

Google, Meta 등 주요 매체를 활용한 퍼포먼스 마케팅 캠페인을 운영합니다.

마케팅 대행사와 커뮤니케이션하며 캠페인 운영 및 협업을 진행합니다.

유관부서 및 본사와 협업하며 마케팅 실행 방향을 조율합니다.

CPI, ROAS 등 주요 KPI를 기반으로 데이터를 분석하고 인사이트를 도출합니다.

시장 반응과 캠페인 성과를 바탕으로 마케팅 전략을 지속적으로 개선합니다.

[ 담당 프로젝트 ] 콘솔 원작 글로벌 IP의 모바일 신규 런칭 타이틀     Job Requirements [ 이런 분을 찾습니다 ]   게임 마케팅 5년 이상 경력을 보유하신 분 게임 런칭 또는 라이브 초기 마케팅 기획 및 운영 경험이 있으신 분 UA 캠페인 운영 및 성과 개선 경험이 있으신 분 데이터 기반으로 문제를 분석하고 실행 전략을 도출할 수 있으신 분 다양한 이해관계자와 원활하게 커뮤니케이션할 수 있으신 분 한국 시장을 타겟으로 한 게임 마케팅 경험이 있으신 분     [ 우대사항 ]   영어 커뮤니케이션이 가능하신 분 게임에 대한 높은 관심과 열정을 보유하신 분 한국 모바일 게임 시장에 대한 이해도가 높으신 분 런칭 초기 유저 확보부터 라이브 단계의 성과 개선까지 경험해보신 분   [ 제출서류 ] 이력서 및 경력 기술서 포트폴리오

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