Senior Associate, Marketing

Senior Associate, Marketing | Garena Careers @import url(https://fonts.googleapis.com/css2?family=Montserrat:wght@400;600;700;800&display=swap);

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Senior Associate, Marketing

Bangalore

Marketing

Experienced (Individual Contributor)

Job Description Plan and execute end-to-end out-of-game marketing campaigns to support in-game events and key business initiatives.

Conceptualize localized campaign ideas for India-specific moments like Diwali and Holi, focusing on user feedback for improvements.

Develop engaging, insight-led content and campaign ideas tailored to the Indian gaming community across digital and social platforms.

Work closely with internal teams across publishing, design, social, research, and operations to ensure high-quality execution.

Manage external agencies, production houses, vendors, and creators to deliver campaigns efficiently and to a high standard.

Monitor campaign performance, analyze results, and prepare structured reports with actionable insights.

Track community sentiment, cultural trends, and competitor activity to inform future campaign planning.

Maintain rigor in reporting, including content effectiveness, quality of execution, and overall marketing impact.

Support process efficiency by ensuring clear timelines, ownership tracking, and proactive communication across stakeholders.

Job Requirements 4–6 years of experience in marketing, ideally in gaming, entertainment, youth brands, or digital media.

Proven experience in independently managing end-to-end campaign execution.

Strong understanding of content marketing, digital marketing, and social media platforms.

Experience managing agencies, vendors, creators, and cross-functional stakeholders.

Strong analytical skills with the ability to translate campaign data into clear recommendations.

Strong communication skills in both English and Hindi.

Deep cultural understanding of Indian youth audiences, internet culture, and gaming communities.

Passion for gaming; familiarity with Free Fire MAX and the broader gaming ecosystem is preferred.

Highly organized, proactive, and able to work independently in a fast-paced environment.

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Senior Associate, Product Operations

Bangalore

Senior Associate/Assistant Manager, HR Business Partner

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Do I re-submit my application?",answer:"Before submitting your application, please ensure all your information is accurate and up-to-date as you will be unable to modify your application after submission."},{question:"Do I need to be a hardcore gamer to join Garena?",answer:"Nope, we welcome all candidates who show a keen interest in the tech and online games industry to apply! However, for some roles such as game operations and esports, you may need to have a stronger understanding of the games industry and markets to stand out among other candidates."},{question:"How many rounds of interviews are there?",answer:"The number of interview rounds vary according to the job type and seniority of the role. You will be informed by the recruiter on the number of interview rounds."},{question:"What would I be assessed on during the interviews?",answer:"Our recruiters and hiring managers want to get to know you and learn about your various experiences and skills! You can expect some behavioral, hypothetical, technical, or case-based questions to assess on the job competencies which will differ according to the role that you have applied for."},{question:"How can I prepare for my interview?",answer:"Research and analyse the role you have applied for, and think of why this role excites you! We also recommend that you familiarise yourself with our 5 core values as we are looking for like-minded individuals to join us. Lastly, come ready with some questions of your own. This will show us that you are excited to understand more about the role you're applying for."},{question:"I am unable to attend the interview at the scheduled time slot as I have something urgent to attend to, what should I do?",answer:"We strongly encourage you to attend your scheduled interview where possible as changing your interview timeslot could cause a delay in the process. 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